As a multi-hyphenate creative, I specialize in building brand ecosystems that are as strategic as they are visually compelling. With a background in photography, video, design, and creative direction, I’ve strategically chosen to broaden my expertise rather than narrow my focus. This approach allows me to confidently create and lead across platforms, mediums, and settings. I'm drawn to duality, creating work that is both minimal, simple, and highly commercial, while also developing concepts that are niche, experimental, and on the fringe. That ability to move seamlessly between both worlds is one of my greatest strengths. My work is driven by a strong sense of visual storytelling, trend intuition, and a deep respect for detail. As a creative leader, I bring vision, clarity, and cohesion to teams and campaigns from ideation through execution. I'm currently based in Montreal, where I serve as the Art Director for the upscale menswear brand Bugatchi, while continuing my ongoing photography practice, Studio X, a passion project rooted in unfiltered and natural portraiture.