Working with X9 Bikini was an incredible journey where I got to bring a playful and empowered vision to life. My role was all about infusing the brand with a fun, sexy, and confident energy that truly resonated with its vibrant spirit.
I kicked things off by diving deep into the brand’s essence, identifying opportunities for growth while staying true to X9’s values of diversity and inclusion. One of my highlights was leading the transformation with a fresh web platform and a captivating campaign. From lively imagery to engaging videos and updated e-commerce photography, every detail was crafted to celebrate X9’s unique voice.
I created packaging, wholesale catalogues, and other materials that reflected the brand’s bold personality. Managing content for monthly product launches and creating campaign visuals, I ensured every piece radiated X9’s signature blend of confidence and fun.
