For Hevea Latex, my design approach was all about capturing the brand's playful and adventurous spirit. Embracing bold colours and dynamic forms, I infused the identity with a sense of fun and kinkiness that resonates with the brand's essence. Neon green, a personal favourite, punctuates the design, adding vibrant bursts of surprise and energy. To highlight the unique tactility and stretchiness of latex, I integrated visual elements that evoke the material’s texture and flexibility. The small leaf motif reflects the natural origins of latex from the Hevea tree—a rubber-producing tree—connecting the brand to its authentic roots. Subtle nods to the industrial edge of the underground latex scene also ground the design in its cultural context. The result is an identity that celebrates Hevea Latex’s bold character while honouring its natural and rebellious heritage.
