At OTHERSIDE HEALTH, I had the unique opportunity to develop a unique identity for a mental health and therapy group. Our goal was to create a visual identity that diverged from traditional therapist imagery, embracing a more dynamic and symbolic approach.
The logo mark I designed incorporates rich symbolism: a yin-yang to represent balance, an hourglass to signify the passage of time in traditional therapy settings, and speech bubbles to illustrate the essence of conversation and connection. This fusion of elements was crafted to visually narrate the journey of overcoming mental health struggles and finding breakthroughs.
We also used powerful visual metaphors throughout the project. The broken chain symbolizes the breaking of generational traumas, while flowers entangled with the chain represent the resilience and beauty of the human spirit. These elements were integrated into a bold website and a compelling video, creating a narrative that was both visually striking and deeply meaningful.
The result was an identity that not only set OTHERSIDE HEALTH apart but also resonated deeply with its mission of transformative therapy and support.
