Currently, as the Art Director at Bugatchi, my focus is on crafting a visual narrative that honours the brand's heritage while appealing to an upscale audience. I am dedicated to creating a rich and immersive visual world that both reflects Bugatchi’s roots and engages a sophisticated demographic. I lead the development of multi-channel campaigns that combine authentic storytelling with elegant aesthetics. From overseeing large-scale photo and video productions to refining e-commerce visuals, I ensure that every piece of content meets our high standards and enhances our brand's identity. My goal is to captivate our customers through compelling visual storytelling and engaging digital experiences. By integrating traditional elegance with modern innovation, I strive to elevate Bugatchi's presence, making our visual communication both timeless and contemporary in the digital marketplace.
